One of these features is the activity feed, which quickly compiles tracking data into one, easily digestible visual. Aside from its core functionality – tracking emails – the service offers up an abundance of features catering, primarily, to salespeople. Yesware is a bit more comprehensive than Sidekick.
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It has over 200,000 weekly users and maintains a 4.3/5 star rating on G2 Crowd, the business software and services review platform. Sidekick is compatible with Gmail, Outlook, Apple Mail, Salesforce and of course, Hubspot, and will soon be offering email scheduling and email reminders.
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Similar to the Rapportive email extension, a contact’s professional history is displayed directly in your inbox. But Sidekick distinguishes itself by also providing profiles of your contacts. Like many other email tracking tools on the market, Sidekick’s core functionality notifies users when and where an email was opened, how many times it was opened and what device it was opened on. Sidekick was built by the folks at HubSpot, and is designed to keep users hyper-connected with their contacts. Here are five email tracking services, what they offer, and how they differ. Some are significantly cheaper, but technically primitive, while others can cost a pretty penny, but include technological wonders that will make you feel like an email wizard. Some offer a boatload of features, while others keep things simple. For marketing purposes, tracking emails is a must-have.īut not every email tracking tool is the same. It can establish which subject lines are working and which are failing to convert. Knowing if and when an email is opened can help close deals faster and craft more relevant communications. Millions of people are using email tracking tools to gain actionable intelligence about their clients. Over the past few years, the market for email tracking software has exploded, and for companies that conduct a significant portion of their business through email, these tools are quickly becoming indispensable. Now, clicking “Send” is just the beginning. There was nothing left for the emailer to do but sit back and wait around for a reply. Once upon a time, clicking “Send” was the end of the line.
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